David Soorholtz Marketing Advisor
Over 25 years of experience in custom global marketing research in the animal health /nutrition sector. He is the founder and president of VetSense LLC. David also founded MarketSense, Inc., a premier agricultural market research and consulting firm with a focus on the animal health sector. He co-authored:Critical Thinking for Marketers, Vol 1&II: Learn How to Think, not What to Think. He has also served in key roles at Kleffmann, Syntex, Diamond, and Boehringer Ingelheim.